The Impact of E-Commerce Technology on the Air Travel Industry Essay

The Impact of E-Commerce Technology on the Air Travel Industry - Essay Example If I were the primary decision maker in these airline companies, I would come up with brilliant ideas to ensure that my airline company adopts a measure aimed at making it to enjoy a competitive advantage over its competitors. Having realized the inefficiencies of travel agents, I would ensure that I introduce the use of modern Information Communication Technology (ICT) in my company. This is a new innovation that would help us to realize a tremendous growth in our services. When all the activities are done in compliance with the new system, it would be much easier for the company to expand its client base and be able to reach a large number of potential clients than it could otherwise manage. In other words, I would advocate for the full adoption of SABRE system. This is an advanced technology that would be of much help to my organization. Once every activity is computerized, it becomes much easier for the airline to improve the quality of its services. At the same time, it would avail information to our clients wherever they are. Thus, it becomes much easier for them to plan their trips and make online reservations whenever they feel to do so. Automating our services would definitely put us in the right path of enjoying a competitive advantage over our rivals. Rather than advocating for the adoption of ICT, I would emphasize the role of novelty. Meaning, any changes to be effected would have to be novel and beneficial to the organization. They should be highly advanced to seal any loophole that might be experienced. If this happens, we would definitely be in the right path of out doing all our competitors before emerging as the best alternative airline in the market. In my opinion, the automation of airline services is commendable. It is a worthwhile initiative aimed at improving the quality of service delivery by the airline company. SABRE technology is one of its own kind. Meaning, it had to be